and make some super cool films!
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BRANDFILMSWITH APOINT OF VIEW
NOT THEVIDEO YOURGUIDELINESAPPROVED.
BRAND GUIDELINES ARE FOR YOUR LOGO, NOT YOUR STORY —
WE FIGHT FOR THE STORY.
Brand films are where most agencies play it safest and most companies end up forgettable. We push for the version that actually says something.
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B2B video marketing means your video has a job:
IT OPENS AN ABOUT PAGE.
IT PLAYS AT A COMPANY EVENT.
IT INTRODUCES A REBRAND.
IT ANCHORS A HOMEPAGE HERO.
IT BECOMES THE THING PEOPLE SHARE.
WHY CHOOSE US
IF YOUR BRAND FILM CURRENTLY
COULD BE ANY COMPANY'S FILM
- •The most memorable brand films usually say something the brand guidelines would normally soften. We go looking for that on purpose.
- •If a version of the film could belong to any competitor with the logo swapped, we haven't done our job yet.
- •A brand film's real success metric isn't approval in a boardroom, it's whether someone sends it to a colleague unprompted.
“A BRAND FILM THAT PLAYS IT SAFE IS INDISTINGUISHABLE FROM YOUR COMPETITOR'S.”
We'd rather make something that gets one strong reaction internally than something everyone politely approves and nobody remembers.
OUR SCOPE
WHAT WE COVER
BRAND STORY AND MANIFESTO FILMS
REBRAND AND LAUNCH ANNOUNCEMENT VIDEOS
HOMEPAGE HERO AND FLAGSHIP BRAND FILMS
CULTURE AND VALUES-DRIVEN BRAND FILMS
MULTI-FORMAT CUTDOWNS FOR EVERY CHANNEL
This is the film that's supposed to make people feel something about your company. We take that seriously, even when the brief is intimidatingly open-ended.
Q: We don't have a tight brief for this one — just 'tell our story.' Is that a problem?
That's actually the normal starting point for a brand film. We'll run a discovery process to find the actual story worth telling before any script gets written.
